Casio India, a fully owned arm of Japan’s Casio Computer Co. Ltd., has started selling watches made right here in India a big step in its long-term growth plans for the country. he step underscores Casio’s dedication to expanding its footprint in India while championing the country’s manufacturing ambitions and economic progress.
Casio has been in India since 1996 and is known for stylish, precise, and innovative timepieces. By embracing the “Make in India” approach, the brand aims to get products to market faster, be more flexible, and better meet the needs of Indian customers.
Casio is crafting 28 carefully selected watch models in India, merging its renowned Japanese expertise with the strengths of local manufacturing. This allows Casio to design watches that match the style, lifestyle, and preferences of Indian consumers.
“Producing our watches within India enables us to design pieces that genuinely resonate with local lifestyles and preferences, while allowing us to react swiftly to consumer demands.”
From a supply chain perspective, making watches locally will cut reliance on imports, improve efficiency, and create a more sustainable production system. Sales of these “Made in India” watches began in late July, with marketing campaigns lined up for the festive season one of the busiest times for watch sales in India.
This shift not only boosts Casio’s position in the market but also strengthens its competitiveness in the mid-premium watch segment. As more shoppers look for fashion-driven yet functional watches that meet global standards and fit local tastes, Casio’s move reflects a growing trend: global brands tailoring both products and production for India’s market.
