Casio India Onam Campaign Overview
Casio has launched a touching new Casio India Onam campaign 2025, emphasizing the emotional power of gifting a watch a symbol of timeless love and connection within families.
Casio India Onam Campaign Narrative
The Casio India Onam campaign revolves around a heartfelt film that depicts a mother welcoming her daughter during her first Onam. To mark this momentous occasion, the mother presents her daughter with a Casio watch (model LTP-SN5YSR-5A). This gesture goes beyond tradition; it becomes a meaningful expression of enduring love, blessings, and shared time.
Casio India Local Design for Local Hearts
Casio India further strengthens its connection with the local audience by introducing a watch crafted in India for India, tailored to reflect the tastes and sensibilities of Indian consumers. This underlines Casio’s dedication to producing timepieces that resonate both functionally and culturally.
Casio India Brand Message
Takuto Kimura, Managing Director of Casio India, shared his thoughts: “Onam is one of the most cherished festivals in southern India, celebrating unity, joy, and the richness of shared traditions. Through this campaign, we aim to show that gifting time in the form of a watch can be a meaningful way to express love and strengthen bonds. We are proud to introduce a model designed especially for India, reaffirming our commitment to creating timepieces that are not only functional but also deeply rooted in cultural and emotional significance.”
Creative Execution
The Casio India Onam campaign film was produced by Film Your Film Studios, under the direction of Gaurav Kumar. The storytelling is authentic and emotionally resonant, capturing the essence of Onam celebrations and Casio’s core values of time, love, and togetherness
